Inclination : towards social responsibility and contributing to sustainable development is increasingly becoming a hallmark of global brands. Author, speaker and CSR expert Malene Baker defines corporate social responsibility as a strategic function, “the way companies manage business processes to create an overall positive impact on society.” Integrating social, environmental and ethical responsibilities into the governance of businesses ensures their long-term success, competitiveness and sustainability. CSR initiatives facilitate corporates to build a core brand that connects with their key stakeholders—customers, employees, government and the general public.

Founded by a group of few intellectuals, Janseva Trust has always envisioned the corporate world as an ally in its vision to bring about lasting change at the grassroots level. For over a decade we have built successful partnerships with over 02 brands